BACK

Urb X

Urb X, short for Urban X, is a fictitious emerging company that helps democratize art throughout the city of Toronto. They assist creatives in finding opportunities for their work to be displayed throughout the city and assist city developers and owners in repurposing their unused or forgotten public spaces.

With Urb X, urban spaces are visually enhanced. The dynamics of the surrounding urban community becomes exciting, positive, and visually invigorating, encouraging people to come together and enjoy city-wide culture. "Urb X: creativity for all." Awarded the Applied Arts Magazine Brand Identity Design Campaign Award (2023).

Timeline
Oct-Dec 2022
Role
Creative Director, Designer, Brand Planner, Copywriter
Tools
Illustrator, InDesign, After Effects
No items found.
The Challenge
How can I create a brand identity for an emerging platform that expresses both the energy of Toronto and the transformation of unused public spaces in Toronto using art?
The Solution
A bold, dynamic logo and brand system that conveys the different kinds of art Urb X platforms to transform unused public spaces.
No items found.
No items found.
No items found.
No items found.

say hi

I'm currently seeking a design position. Drop me a message via email.

InstagramBehanceLinkedIn
© Raven Sommerhalder 2025